More conversations.
More opportunities to bill.
We identify your ideal clients, contact decision-makers through email, LinkedIn and cold calling, then book qualified conversations directly into your recruiters' calendars.
Recruitment agencies do not struggle to sell. They struggle to find the time.
Delivery, candidates, interviews and offers always feel more urgent. Business development gets pushed back until the pipeline becomes the problem.
Delivery comes first
Live vacancies and candidate activity naturally take priority over finding tomorrow's clients.
Recruiters should be billing
Your strongest recruiters create more value speaking with clients, candidates and active prospects.
Outreach becomes inconsistent
Business development happens in short bursts rather than through a focused, repeatable process.
The pipeline becomes reactive
By the time new business feels urgent, the agency is already playing catch-up.
We create conversations your recruiters can convert.
Northbound BD handles the activity before the meeting, so your team can focus on building relationships, winning work and billing.
Prospecting
We identify companies that match your ideal client profile and find the right decision-makers within them.
Outreach
Email, LinkedIn and cold calling are combined into a focused campaign designed specifically for recruitment agencies.
Qualified meetings
Genuine conversations with relevant decision-makers are booked directly into your recruiters' calendars.
Everything needed to run consistent business development.
Every campaign is managed from identifying your target market through to booking qualified meetings into your recruiters' calendars.
From target market to booked meeting.
A structured process designed to build a consistent flow of qualified conversations for your recruitment agency.
Discovery
We learn about your agency, market, recruiters and commercial goals.
Target Market
Companies and decision-makers are researched and prioritised.
Campaign Build
Messaging, CRM setup and outreach strategy are prepared.
Outreach
Email, LinkedIn and cold calling begin, creating genuine conversations with prospective clients.
Qualified Meetings
Your recruiters receive booked meetings with relevant decision-makers ready for a commercial conversation.
Simple pricing. No surprises.
A straightforward pricing model designed to build a consistent pipeline without the cost of hiring an internal business development team.
Appointment Setting
Complete outsourced business development for recruitment agencies.
A good fit works both ways.
Appointment Setting delivers the best results when there is a clear market, a strong service and a genuine commitment to business development.
Perfect if...
- ✓ You don't have time for consistent business development.
- ✓ Your recruiters should be focused on billing.
- ✓ You want a predictable flow of qualified meetings.
- ✓ You want outsourced business development without hiring internally.
Probably not if...
- ✕ You're looking for guaranteed placements.
- ✕ You only want a bulk email service.
- ✕ You're not ready to speak with prospective clients.
- ✕ You aren't committed to growing your client base.
Questions we get all the time.
Everything you need to know before starting an appointment setting campaign with Northbound BD.
How many meetings should I expect?
Every market is different, but a typical campaign generates between 4 and 6 qualified meetings per month once activity is fully underway.
Do you make cold calls?
Yes. Cold calling is a key part of our service alongside email and LinkedIn outreach.
Do I need a CRM?
Not necessarily, although having a CRM will help track activity and manage conversations more effectively.
Can you work alongside our recruiters?
Absolutely. We focus on creating opportunities while your recruiters focus on converting them into clients.
What happens after the first three months?
We'll review the results together and decide whether to continue, scale the campaign or adapt the strategy.
Ready to build a more consistent pipeline?
Let's talk about your agency, your market and where consistent business development could create more opportunities.